About Me

Know Your Designer

Welcome to my portfolio website! With 18 years of experience in UX design, including 5+ years in team management, I bring a wealth of knowledge and expertise to the table. Passionate about design thinking, innovation, and problem-solving, I have successfully led numerous user-centric projects from concept to implementation.

Throughout my career, I have worked in diverse industries such as B2B (Cybersecurity, Automotive, CRM, Data Privacy, etc.), B2C (Retail, e-commerce), and B2B2C (FinServ, Healthcare, etc.). This extensive experience has honed my ability to create meaningful and delightful user experiences that address specific industry requirements.

Philosophies that I follow:

"Good Design; Good Business." , "Winning is everything; keep winning." , "Try and fail, but don't fail to try."

Key highlights:

18+ Yrs Experience User Experience (UX) Design Leader Design Systems Visual Design UX Research Interface Design Design Audit Wirefram and Prototyping Usability Testing High-fidelity Prototypes

Employment

2023 - Present (1yr 1 mo)

Sr. Manager UX

Secuvy, Hyderabad

  • At Secuvy AI (Client) - Led end-to-end UX strategy, design, and implementation for an AI-based product, collaborating closely with product management, engineering, and data science teams.
  • Developed user-centric design concepts, wireframes, prototypes, and mockups, ensuring consistency across SaaS web interfaces.
  • Conducted accessibility audits and usability tests, improving inclusivity and user experience.
  • Utilized Figma to develop interactive prototypes, validated and refined designs through qualitative and quantitative research.
2018 - 2023 (4yrs 10 mos)

Senior Product Designer

Attivo Networks®, a SentinelOne Company, Bengaluru

  • Designed the ThreatDefend Deception Platform, leading to a $617 million acquisition by SentinelOne in March 2022.
  • Implemented design systems for both dark and light themes, maintaining uniformity across features.
  • Conducted usability tests, customer feedback sessions, and used analytics tools to enhance information architecture (IA) and user experience.
2016 - 2018 (2 yrs 1 mos)

UX Consultant

Wipro Digital, Bengaluru

  • Managed service design and digital transformation initiatives, conducted heuristic evaluations, and facilitated customer journey mapping.
  • Delivered UX solutions, including user stories, user flows, and high-fidelity mock-ups, collaborating closely with clients and stakeholders.
  • Clients: Cisco, Roche Sequencing, Vedanta Resources, Max Healthcare, and Mahindra.
June 2013 – 2016 (3 yrs 2 mos)

Principal User Interface Designer

Symantec Software Solutions. Bengaluru

2004 – 2013

Prior to Symantec, I worked with Aditi Litehouse (2 yrs), IBM (3 yrs 2 mos), July systems (2 yrs) and Pepper Square.(2 yrs 2 mos)

Interesting Facts

Triathlete

A triathlete (swim, bike, and run), and a long-distance cyclist

2019

Ironman 70.3 Goa finisher

It's consisting of a 1.2mile (1.9km) swim, 56mile (90km) bike and 13.1mile (21.1km) run.

2022

London - Edinburgh - London 2022 (LEL) finisher

a 1540km self-supported cycling ride across the United Kingdom between England's and Scotland's historic major cities